Sound Central Festival 2013, Afghanistan and Central Asia's only alternative arts festival, Was a massive success!
Women's Day: 30.05.13
Mixed Days: 01-02.05.13
Final Gala Night: 04.05.13
Core Stats:
• In total, over the 4 days, 2594 people that attended the festival. Of that figure, we estimate 85% was Afghan locals.
Women's Only Day, we had a record of over 550 females, enjoying the female only program. The audience was made up of school girls, women from a shelter, girl scouts and the general female population. There was also 10 women's organisation's that displayed art and crafts they had made.
Over the 4 day period, more than 30 bands performed, more than 20 performing artists displayed their work.
Visiting musicians came from Australia, USA, France, Poland, UK and Uzbekistan!
Content wise, we had; music, film, photography, painting, puppetry, live graffiti painting, skateboarding, poetry and bicycle riding.
Coverage: covered by all major international and local broadcasters, with Tolo TV dedicating several prime slots to the festival. Tolo has a 45% market share of viewers in Afghansitan.
Our own website stats went up by 57.28% over the festival week
Our FB page stats went up by 179.77% over the festival week, with a viral reach of over 22,000
Our target age group hit 18-24 YO, with 34.1% being female
The top 3 country hits came from 1. Afghanistan, 2, Pakistan and 3. USA
Our 179 tweets over the festival period reached 16,628 accounts and was exposed to 25,835 accounts.
And we did Afghanistan's first ever festival live feed to the world, thanks to Paywast.
Without a doubt, Kabul now has a growing alternative arts scene and Sound Central Festival hosts the eclectic troop of artists in a dynamic, yet safe environment. It is clear that the Afghan youth are thirsty for more art based activities in the capital and this festival has become an annual showcase for years to come. With events like this, we are raising the bar on production output, artistic content and audience participation.
Sound Central Festival 2014........
Contact us if you'd like to sponsor, donate, recommend a VIP supporter, or you have any other questions.
Turning it up @ Sound Central Festival, Kabul Afghanistan
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